Production and Direction for Wallapop 💚

In collaboration with Wallapop and Moises Nieto, this project challenges the concept of disposable fashion and promotes reuse and responsible consumption. Through Wallapop, we created a campaign to present the No New Collection by Moises Nieto.

But at the moment when Moises Nieto was about to unveil his collection, we set out to hack it, transforming it into something even more impactful. We invite consumers to rethink their relationship with fashion, encouraging the purchase of second-hand objects and appreciation for sustainable design.