Directed for Puma in collaboration with BMW. πŸ’™

Our idea was based on the way of bringing back the track to the street πŸ›£, influencing a new generation to be inspired by the hustle and roar 🦁 of the race.🏁 

The ambassador, Omar Montes, who is a real hustler, also, a reggaeton singer 🎀 that reached the top of the list by himself only. We can see that racing and the street style culture are some things real present in his daily life. 🏎

We wanted to make a fusion πŸŒ€ between the new Puma x BMW capsule and the personality and culture of our ambassador.

@puma @bmw @theroyalproductioncompany

Animation: @alkimiastudio
Direction: @kinkifactory πŸ‘¨πŸ»β€πŸŽ¨
Creative ass:@imthebollocks @al.veiga
Excecutive productor: @vinniesilvestre @guillepichin πŸ“
Producer: @rebeer_πŸ‘©πŸ½β€πŸ’»
Production Boss: @danihernandez.m
Production Aux: Manuel Martin
Photographer: @santiagobelizon
Photo ass: @mikelolaizola @danigallar

DoP: @ottou πŸ“Ή
Foquist: @ericbruce
Stylist: @uriolo πŸ•Ά
Art Director: @michidepichi πŸ›‹
MUAH: @anna.mundet πŸ’…πŸ»
Car atrezzo: Jose Luis Rico
Starring: @omarmontesofficial
Music design: @cardopusher🎢