WORK



  








 Directed for Puma in collaboration with BMW. ๐Ÿ’™

Our idea was based on the way of bringing back the track to the street ๐Ÿ›ฃ, influencing a new generation to be inspired by the hustle and roar ๐Ÿฆ of the race.๐Ÿ 



The ambassador, Omar Montes, who is a real hustler, also, a reggaeton singer ๐ŸŽค that reached the top of the list by himself only. We can see that racing and the street style culture are some things real present in his daily life. ๐ŸŽ

We wanted to make a fusion ๐ŸŒ€ between the new Puma x BMW capsule and the personality and culture of our ambassador.










@puma @bmw @theroyalproductioncompany
@helsinkiagency๐Ÿ’™

Animation: @alkimiastudio
Direction: @kinkifactory ๐Ÿ‘จ๐Ÿปโ€๐ŸŽจ
Creative ass:@imthebollocks @al.veiga
Excecutive productor: @vinniesilvestre @guillepichin ๐Ÿ“
Producer: @rebeer_๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ป
Production Boss: @danihernandez.m
Production Aux: Manuel Martin
Photographer: @santiagobelizon
Photo ass: @mikelolaizola @danigallar







DoP: @ottou ๐Ÿ“น
Foquist: @ericbruce
Stylist: @uriolo ๐Ÿ•ถ
Art Director: @michidepichi ๐Ÿ›‹
MUAH: @anna.mundet ๐Ÿ’…๐Ÿป
Car atrezzo: Jose Luis Rico
Starring: @omarmontesofficial
Music design: @cardopusher๐ŸŽถ