Directed for Puma in collaboration with BMW. 💙

Our idea was based on the way of bringing back the track to the street 🛣, influencing a new generation to be inspired by the hustle and roar 🦁 of the race.🏁 

The ambassador, Omar Montes, who is a real hustler, also, a reggaeton singer 🎤 that reached the top of the list by himself only. We can see that racing and the street style culture are some things real present in his daily life. 🏎

We wanted to make a fusion 🌀 between the new Puma x BMW capsule and the personality and culture of our ambassador.